NGO WildAid and digital
TV operator StarTimes formally established partnership with signing a
memorandum of understanding (MOU) in Beijing.
wildlife trade is a multi-billion dollar global industry largely driven by
consumer demand around the world. WildAid and StarTimes will work together to
raise awareness on wildlife conservation across StarTimes’ broadcast network in
WildAid works to
reduce global consumption of endangered wildlife products and to increase local
support for conservation efforts with high-impact media campaigns featuring
some of the most influential voices in the world.
WildAid also works
with governments and partners to protect fragile marine reserves from illegal
fishing, to enhance public and political will for anti-poaching efforts, and to
reduce climate change impacts.
WildAid CEO Peter
Knights shared his support in a video message that through this partnership
“We’re looking forward to producing new local programing on conservation, and
getting the message to both villages and cities across the African continent.”
StarTimes is Africa’s
leading digital-TV operator, serving African users through its DTT and DTH
networks as well as StarTimes ON streaming application.
StarTimes Group Vice-President,
Luis Lu, explained that “As
a bridge between China and Africa, StarTimes now joins the fight of protecting
Africa’s wildlife. With 25 million users in more than 30 countries, StarTimes
will help to make sure that every African people know how priceless their
StarTimes will also explore opportunities in content coproduction and ground
activities in Africa.